Poppin’ & Joppin’ – The Internet Family’s Favorite Catchphrase!
One summer day in Cape Cod, after getting her curls refreshed, Maddie looked in the mirror and declared with all the confidence in the world:
✨ I’m poppin’ and joppin’! ✨
It was a simple, joyful moment—one that took the internet by storm.
Our internet family immediately embraced Maddie’s signature phrase, and when I later asked her what it meant, she smiled and said:
💛 “Pretty and fabulous.” 💛
And just like that, a movement was born.
Now, you can wear Poppin’ & Joppin’ with pride—in colors personally chosen by Maddie herself!
From our family to yours, thank you for being part of this journey. Now go out there and be poppin’ and joppin’.
You're Invited to A Special Virtual Event
This special event is a livestream styling of Maddie's favorite hairstyle, a bubble ponytail with bangs!
After the streamed styling process, we will do a live Q&A with the whole family! Once you purchase your ticket you will receive a list of the products and tools we use during the live stream. This way, you can follow the steps at home!
The event premieres on Saturday, August 17th at 11:00 AM ET and will be available on-demand until Saturday, August 24th at 11:59 PM ET.