Why I Kept the Name Sani Auri: A Story of Grief, Legacy & Love

When my daughter Sania passed, I was lost in grief.


I’m still in it — grief doesn’t go away — but I’ve learned how to let the highs and lows exist at the same time. I think that’s the only reason I’ve been able to keep going. That and my tendency to search for beauty, even in pain.


Most days, that looks like my morning routine:

Soft music from my intentionally curated playlist.

The scent of eucalyptus in the air.

A gentle reminder on the wall that simply says “Inhale / Exhale.”

It grounds me when memories of Sania feel especially heavy.


It reminds me to stay rooted.


Because everything I’ve done since becoming her mother has been just that — rooted.


Rooted in kindness.

Rooted in love.

Rooted in intention.


That’s what she inspired in me.


When she was just three years old and we were navigating digestive issues, I changed her entire diet — and changed mine too. It taught me that what we feed our bodies matters.


That shift eventually led to another one — learning to embrace my natural curls and leave chemical treatments behind.


Her life gave me the reason to love myself better, so I could love her well.


And when she passed, I stopped drinking alcohol altogether — not out of willpower, but because I didn’t want to numb the pain. I wanted to feel it, honor it, and heal it.


Let me tell you about Sani Auri, the name behind everything I do.


Named after my daughter Sania Auriana, Sani Auri is a company built on legacy.


And if I’m being honest — holding onto a brand created to give her the loving care she deserved while navigating life without her… it’s been hard.


I’ve questioned everything:

Should I keep the name?

Should I change it?

Should I dissolve the company entirely?


The first year after she passed was unbearable.

Year two? Somehow even harder.

Now, in year three… it’s still hard — but it’s also softer.


The grief has started to take shape as something else:

Legacy.


A legacy rooted in love.

A legacy rooted in care.

A legacy I now get to extend to others.


It’s the kind of space I wish existed when I was younger.

And now… it’s here — quietly becoming a home for others too.


Sani Auri is where so many beautiful things will live:

Curls.

Care.

Joy.

Wellness.

Wholeness.


This is just the beginning — and I’d love to have you with me from the start.


If you’re not already following along → @SaniAuri on Instagram is where I’ll be sharing updates, new launches, and everyday softness. Come be part of it.


Because this isn’t just a brand.

It’s a becoming — and you’re invited.

Back to Living

1 comment

And what a beautiful legacy you continue to build, in Sania’s name, and with her essence within everything you do. 🦋

Lori Grafstein – 08/13/2025

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