Over the years I've received the same how-to question: how to land event sponsorship.
I started my Brown Skin Women virtual diary after a decision to impulsively chop off my chemically relaxed hair. I chose the Brown Skin Women name after a life changing experience with being a chosen volunteer for the 58th presidential inaugural ball for former president Barack Obama, as well as a one-of-a-kind experience recording a trailer with JP Morgan & Chase for Martin Luther Kings The King Project, during the 50th anniversary of Dr. Kings I Have A Dream Speech in DC. Both events took place in 2014 and immediately changed me life and my blog.
I was proud to be a black woman and I wanted to share it with other black woman who could relate.
My blog immediately became a platform that stood firmly on the foundation of celebrating self, black culture and sisterhood. One that allowed me to share stories, powerful black owned brands, natural hair, beauty and wellness inspiration.
Fast forward to having an urge to take my blogs virtual presence off line and in the physical world, I used my Event Executive experience to create natural hair meetups, brunches and expos. To help make these events far more amazing, I have and continue to successfully land sponsorships from small, medium and large size brand companies (Essence Magazine, nuNAAT, and Ecoco to name a few) who have shipped me pallets full of products that they pay me to distribute to my Brown Skin Women network and feature my events in their magazine. How did I do it? It requires a few things:
- Audience- knowing my target market and demographics. My upcoming events would allow the brands to reach individuals who are their target market (I.e. my audience)
- One sheet/media kit that summarizes 6 key elements that outline every aspect of the event and a media kit that provides intimate details,
The value for both myself and the brand must be mutually beneficial, meaning myself and their brand benefits by the business relationship and partnership. I tailored my sponsorship kit materials to reflect this and it stuck, so far for the past 4 years. And so well many of the brands reach out to me asking if I have the upcoming years package together for them to incorporate into their budget.
What events do you have coming up that may need sponsorship support?