While trying to immerse myself in the chaotic world that is the fashion industry, I fell in love with creating opportunities for individuals to connect. This journey eventually led to my love for event production.
Back in 2009, I turned to YouTube to share my creative ability to design clothing. My specialty focused on designs for women and eventually high-waisted swimwear for those with compromised bodies (due to weight gain, childbirth, etc.). My goal was to create swimwear that was flattering and stylish.
It was an incredible journey. I got to spend a significant amount of time in NYC buying great fabrics and attending fashion events. I remember the runway show that changed my life and perspective on event experiences and fashion design. The event had an open reception that featured all-you-can-eat sushi and spiked seltzers. It was a dynamic experience!
I thought this would be an incredible concept to offer at home. So that’s what I did.
I held an event that featured a potato martini bar, an open bar, incredible desserts, and entertainment. And this was all before the runway show took place! Everyone was happy and I felt like I’d accomplished my mission.
Fast-forward to my daily reality, which was designing. I was beginning to feel overwhelmed with how little I actually knew about the many facets of fashion design. And in order to grow, I would be required to sacrifice a few priorities.
As a one-woman show, I was bringing in very little funds despite the huge amount of work even that required. My reality as a mom to a child with special needs didn’t allow me the opportunity to change that, so I carried on with the journey.
In the back of my mind I considered the value of what I was creating for others and the future it held. Fashion shows, trunk shows, creating collections, and making custom designs was becoming a chore I forced myself to carry out. I needed more, possibly even an exit strategy.
I branched out while holding on to the designs and the fashion events on a part-time basis. Looking back, I was definitely struggling with letting go. I dragged the process out while exploring work within my new job. I was Assistant Buyer to the owner of two furniture showrooms and one distribution warehouse. I enjoyed traveling to the furniture shows a season in advance, selecting designs, then staging them in our showroom.
It was the arranging of the details and experiences that I truly enjoyed coordinating.
And I began to notice a pattern.
I enjoyed creating life-enhancing experiences! Not only was I good at organizing the meticulous details, my energy seemed to warm up any space I was a part of. I thought maybe this was my gift.
Then one day I received a phone call from my local city’s economic division asking if I would come in for a consultation. To my surprise, they were hoping I would assist them with coordinating a large event that included a budget and pay. They realized I wasn’t an event consultant (at the time) but were aware of how well I executed and marketed my events, and thought I could help them offer a similar dynamic experience. I went on to plan this event, which immediately served as a pivotal moment in my career.
Events are a great way to create authentic experiences and I had the skill and ability to help create them!
Walking away from the fashion industry meant letting go of something I worked hard at with discipline and determination. Like other areas of my life, I had to be honest about its existence, its effectiveness, and my ability to execute the work.
This lesson taught me to create where I belonged and to have the courage to change my beliefs. My beliefs had outgrown my former desires, and I was free to go.
It turns out that exploring my adoration for fashion was due to my natural sense of style and knack for creativity. It wasn’t necessarily creating clothing that made me feel free. Rather, it was using what I already have, in order to add substance to the lives of others.
Fast-forward to today: I make a living and a life as an event strategist in a company I built from the ground up. Not only does it fulfill my life’s purpose, it also allows me to work from the comfort of my own home and give my daughter the love and attention she deserves.